Tinder Statistics in 2025: Usage, Demographics And Revenue

Launched in September 2012, Tinder has grown to become a key player in the online dating world, with 47 million monthly active users across 190 countries. 

Known for being the pioneer of the swipe feature, the app has fundamentally changed how people connect and engage on dating platforms. With over 9.94 million paying subscribers, Tinder has managed to earn $1.46 billion in 2024 so far.

In this blog, we’ll explore the latest Tinder usage statistics, offering insights into its vast reach, user behavior, and ongoing appeal. Let’s get into it, shall we?

Number of Tinder Active Users

As per the official data, there are 47 million monthly active Tinder users across 190 countries as of Q3 2024. Tinder’s MAUs are down 9% on a year-over-year basis in Q3, which was the same rate of decline as in Q2.

Tinder defines Monthly Active Users (MAU) as unique registered users who have accessed the app or website at least once in the past 28 days, measured at a brand level as of the reporting date.

Tinder Paying Subscribers Count

Tinder has 9.94 million paying subscribers as of Q3 2024, an increase of 3.2% from the previous quarter but a decrease of 4.4% from last year.

Here is a table showing Tinder’s paying subscribers over time:

Tinder User Demographics

• According to the official source, 60% of Tinder users are between 18 and 30.

• 73% of Tinder’s users are male, 24% are female, and 3% identify themselves as LGBTQIA+.

• There have been 6.8 billion LGBTQIA+ matches on Tinder to date.
• Tinder offers more than 50+ gender identities around the world.
• Tinder offers up to 9 Sexual Orientations.

Source: Tinder.

Tinder Swiping Statistics

• People have swiped around 1.6 billion times on Tinder to date.
• Men swipe right on 19.7% of women in formal outfits, but 53.3% of women swipe right on men who show off their bodies.
• Only 14% of profiles get swipes from 46% of women, while men swipe right on almost half of the profiles they see.
• About 46% of Tinder users match with someone every day.
• Most women (95%) swipe left most of the time, while 47% of men do the same.
• Only 5% of women swipe right on every second profile, compared to 53% of men.

Source: Tinder pressroom

Tinder Revenue

As per Tinder’s latest investor relations letter, the dating platform has managed to earn a revenue of $1.46 billion in 2024 so far. Tinder registered a revenue of $481.5 million in Q1, $479.9 million in Q2, and $503.3 million in the Q3 of the year.

Here is a table showing Tinder’s revenue over time:

Source: Tinder investor relations

Tinder’s Revenue Per Payer

Tinder’s average revenue per payer stands at $16.87 as of Q3 2024, up by 1.56% from the previous quarter.

Tinder defines Revenue Per Payer (RPP) as the average monthly revenue generated from each Payer. It is calculated by dividing the total Direct Revenue for a given period by the number of Payers during that period, then further dividing by the number of months in the period.

Source: Tinder investor relations

Miscellaneous Tinder statistics

• Tinder is available in 190 countries and more than 45 languages.
• Tinder has been downloaded over 630 million times since its launch.
• Over 100 billion matches have been made on the platform.
• Users send more than 52 million GIFs on Tinder every week.

Source: Tinder

Tinder Brand Awareness Statistics

• 85% of online dating users in the U.S. recognize Tinder’s logo or name.
• 33% of U.S. dating service users say they like Tinder.
• 31% of dating service users in the U.S. use Tinder.
• 71% of Tinder users in the U.S. are likely to use it again.
• 26% of U.S. dating service users have heard about Tinder in the media, social media, or advertising in the past three months.

Source: Statista

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