Netflix has undergone a remarkable evolution from its humble beginnings in 1997 as a DVD rental service to revolutionizing the way people consume content. Netflix started its streaming services in 2007, and now it is the largest streaming platform in the world with 277.65 million subscribers.
Its services span across more than 190 countries and with an average household size of over two individuals, Netflix’s reach extends to over half a billion people!
Learn about Netflix’s demographics in detail in this post.
Netflix Subscribers At A Glance
- Netflix has 277.65 million subscribers as of Q2 2024.
- The United States and Canada account for 30.29% of Netflix’s users with 84.11 million users.
- The majority of Netflix’s users are from Europe, the Middle East, and African regions.
- An average adult spends 62.1 minutes on the platform daily.
- Netflix generates the highest average revenue per user from subscribers in the USA and Canada ($17.17)
Number Of Netflix Subscribers
As per official data, Netflix has 277.66 million paid subscribers as of Q2 2024, this marks a 16.46% year-over-year increase and an addition of 17.37 million new subscribers since the end of 2023.
Netflix remains the most subscribers streaming service globally.
Source: Netflix.
Growth of Netflix Subscribers over the years
| Year | Netflix Subscribers |
|---|---|
| 2024 (As of Q2) | 277.65 million |
| 2023 | 260.28 million |
| 2022 | 230.7 million |
| 2021 | 219.7 million |
| 2020 | 192.9 million |
| 2019 | 151.5 million |
| 2018 | 124.3 million |
| 2017 | 99 million |
| 2016 | 79.9 million |
| 2015 | 62.7 million |
| 2014 | 47.9 million |
| 2013 | 35.6 million |
| 2012 | 25.7 million |
| 2011 | 21.5 million |
Source: Netflix.
Quarterly Growth of Netflix Subscribers
Netflix gained 9.33 million new subscribers in the first quarter of 2024.
The streaming service experienced a hiccup in its user growth during the first two quarters of 2022 when it lost 1.17 million subscribers. The recovery came in the third quarter of that year and has been growing steadily since.
Netflix is amassing new subscribers at a healthy average of 15.68% since Q3 2022.
| Year | Netflix Subscribers |
|---|---|
| Q2 2024 | 277.65 million |
| Q1 2024 | 269.60 million |
| Q4 2023 | 260.28 million |
| Q3 2023 | 247.15 million |
| Q2 2023 | 238.39 million |
| Q1 2023 | 232.5 million |
| Q4 2022 | 230.75 million |
| Q3 2022 | 223.09 million |
| Q2 2022 | 220.67 million |
| Q1 2022 | 221.64 million |
| Q4 2021 | 221.84 million |
| Q3 2021 | 213.56 million |
| Q2 2021 | 209.18 million |
| Q1 2021 | 207.64 million |
| Q4 2020 | 203.66 million |
| Q3 2020 | 195.15 million |
| Q2 2020 | 192.95 million |
| Q1 2020 | 182.86 million |
| Q4 2019 | 167.09 million |
| Q3 2019 | 158.33 million |
| Q2 2019 | 151.56 million |
| Q1 2019 | 148.86 million |
| Q4 2018 | 139.26 million |
| Q3 2018 | 130.42 million |
| Q2 2018 | 124.35 million |
| Q1 2018 | 118.9 million |
| Q4 2017 | 110.64 million |
| Q3 2017 | 104.02 million |
| Q2 2017 | 99.04 million |
| Q1 2017 | 94.36 million |
| Q4 2016 | 89.09 million |
| Q3 2016 | 83.28 million |
| Q2 2016 | 79.9 million |
| Q1 2016 | 77.71 million |
| Q4 2015 | 70.84 million |
| Q3 2015 | 66.02 million |
| Q2 2015 | 62.08 million |
| Q1 2015 | 59.62 million |
| Q4 2014 | 54.48 million |
| Q3 2014 | 50.65 million |
| Q2 2014 | 47.99 million |
| Q1 2014 | 46.13 million |
| Q4 2013 | 41.43 million |
| Q3 2013 | 38.01 million |
| Q2 2013 | 35.64 million |
| Q1 2013 | 34.24 million |
Source: Netflix.
Netflix Paid Subscribers by Region
The EMEA (Europe, Middle East & Africa) region boasts the largest share of Netflix subscribers, accounting for 33.84% of the user base.
North America (USA and Canada) closely follows with a 30.29% user share.
The Latin American and Asia Pacific regions have a user share of 18.12% and 17.73% respectively as of Q2 2024.
| World Region | Number of Subscribers | Share of Netflix Subscribers |
|---|---|---|
| Europe, Middle East & Africa | 93.96 million | 33.84% |
| North America (USA And Canada) | 84.11 million | 30.29% |
| Asia Pacific | 50.32 million | 18.12% |
| Latin America | 49.25 million | 17.73% |
Source: Netflix.
Netflix Subscribers Growth in World Regions (Over The Years)
Netflix is growing the fastest in the Asia Pacific market, which has grown by 374.3% since 2018.
Despite holding the second-largest share of Netflix users, the North American market has experienced the slowest growth rate, with an increase of only 29.9% since 2018.
In contrast, in the Europe, Middle East, and Africa (EMEA) region, Netflix’s growth has been remarkably robust. Beginning with 37.82 million subscribers in 2018, it nearly doubled, surging to an impressive 93.96 million in Q2 2024, representing a 148.4% increase.
The Latin American market (LATAM) went from 26.08 million subscribers in 2018 to 49.25 million in Q2 2024. That’s an impressive 88.8% increase!
Here is a table showing Netflix’s subscriber growth in different world regions:
| Year | North America (US and Canada) | EMEA | LATAM | APAC |
|---|---|---|---|---|
| 2024 (As of Q2) | 84.11 million | 93.96 million | 49.25 million | 50.32 million |
| 2023 | 80.13 million | 88.81 million | 45.60 million | 45.34 million |
| 2022 | 74.30 million | 76.73 million | 41.70 million | 38.02 million |
| 2021 | 75.22 million | 74.04 million | 39.96 million | 32.63 million |
| 2020 | 73.94 million | 66.7 million | 37.54 million | 25.49 million |
| 2019 | 67.66 million | 51.78 million | 31.42 million | 16.23 million |
| 2018 | 64.76 million | 37.82 million | 26.08 million | 10.61 million |
Source: Netflix.
Netflix Penetration in Different World Regions by 2025
Statista estimates that in 2019, about 55% of people in North America were using Netflix. This number is expected to increase to 62% by 2025.
The growth rate in the U.S. and Canadian markets is predicted to be slower compared to other regions. The penetration rate in Europe, the Middle East, and Africa (EMEA), as well as the Asia Pacific region, is anticipated to double during the same timeframe.
| World Region | Netflix Penetration in 2019 | Netflix Penetration in 2025 |
|---|---|---|
| North America (USA and Canada) | 55% | 62% |
| Latin America | 39% | 53% |
| Europe, the Middle, East, and Africa. | 19% | 41% |
| Asia Pacific | 11% | 25% |
Netflix’s Average Revenue Per User
Netflix makes the most money per paying subscriber in North America, with each user bringing in an average of $17.17.
Users in Asia Pacific bring in the lowest ARPU with $7.17.
Here is a table showing Netflix’s ARPU in different world regions:
| Year | North America (USA and Canada) | EMEA | LATAM | APAC |
|---|---|---|---|---|
| 2024 (Q2) | $17.17 | $10.8 | $8.28 | $7.17 |
| 2023 | $16.28 | $10.87 | $8.66 | $7.64 |
| 2022 | $15.86 | $10.99 | $8.48 | $8.50 |
| 2021 | $14.56 | $11.63 | $7.73 | $9.56 |
| 2020 | $13.32 | $10.72 | $7.45 | $9.12 |
| 2019 | $12.57 | $10.33 | $8.21 | $9.24 |
| 2018 | $11.15 | $10.47 | $8.23 | $9.35 |
Source: Netflix.
Distribution of Netflix Subscribers by Plan Type
7% of Netflix’s users are subscribed to the recently launched ad-supported plan, while the vast majority (93%) had an ad-free subscription.
Netflix is the leading streaming service in the United States in terms of paid subscriptions. In contrast, Peacock, the United States’s newest streaming giant has 77% of its users opting for its ad-supported plan.
| Streaming Service | Ad Supported Subscribers | Ad Free Subscribers |
|---|---|---|
| Netflix | 7% | 93% |
| Max | 19% | 81% |
| Disney+ | 19% | 81% |
| Paramount+ | 37% | 63% |
| Discovery+ | 45% | 55% |
| Hulu | 55% | 45% |
| Peacock | 77% | 23% |
Source: Statista
Time Spent on Netflix Every Day
An average adult in the United States spends 62.1 minutes daily on Netflix as of 2024. That equates to 31.05 hours per month and 378 hours every year!
Netflix usage has been on a steady rise over the years, people are now spending 8.8 minutes more on the platform compared to 2019.
Source: Statista
