Top 25 Instagram Models to Follow in 2025 [Ranked by Followers]

Instagram has become more than just a photo-sharing app – it’s now a stage where models influence millions with their style, collaborations, and global reach. In 2025, the top Instagram models aren’t just about their looks; they’re trendsetters who shape fashion, lifestyle, and culture every single day.

For this list, we’ve ranked the most influential names based on three key factors: Instagram followers, brand collaborations, and their ability to set trends that resonate worldwide. 

From supermodels walking the biggest runways to influencers building their own empires, these are the 25 top Instagram models you need to follow right now.

25 Top Instagram Models of 2025

This list of the top Instagram models to follow in 2025 will give you a clear view of the biggest names you need to know.

Rank	Instagram Model	Followers	Instagram Handle	Country
1	Kendall Jenner	286M	@kendalljenner	USA
2	Gigi Hadid	76.3M	@gigihadid	USA
3	Georgina Rodriguez	70.7M	@georginagio	Spain
4	Bella Hadid	61.1M	@bellahadid	USA
5	Hailey Bieber	55.4M	@haileybieber	USA
6	Jannat Zubair Rahmani	50.2M	@jannatzubair29	India
7	Chrissy Teigen	41.1M	@chrissyteigen	USA
8	Cara Delevingne	40.1M	@caradelevingne	UK
9	Addison Rae	34.1M	@addisonraee	USA
10	Avneet Kaur	31.6M	@avneetkaur_13	India
11	Emily Ratajkowski	28.9M	@emrata	USA
12	Olga Buzova	24.4M	@buzova86	Russia
13	Irina Shayk	23.8M	@irinashayk	Russia
14	Taylor Hill	23.6M	@taylor_hill	USA
15	Gisele Bundchen	22.9M	@gisele	Brazil
16	Ashley Graham	21.1M	@ashleygraham	USA
17	Rosie Huntington	20.6M	@rosiehw	UK
18	Barbara Palvin	20.5M	@realbarbarapalvin	Hungary
19	Lena Mantler	20.4M	@lena	Germany
20	Candice Swanepoel	19.9M	@candiceswanepoel	South Africa
21	Adriana Lima	19.4M	@adrianalima	Brazil
22	Esha Gupta	18.6M	@egupta	India
23	Noor Stars	17.4M	@noorstars	Middle East
24	Snejana Onopka	16.9M	@snejanaonopka15	Ukraine
25	Naomi Campbell	15.8M	@naomi	UK

1. Kendall Jenner (@kendalljenner) – 286M

Instagram Handle	@kendalljenner
Followers	286 million
Country	USA
Age	29
Primary Niche	Fashion, Lifestyle

Kendall Jenner sits at the very top of the Instagram modeling world in 2025. Born into the Kardashian-Jenner dynasty, she built her own path as a supermodel, walking for major brands like Versace, Chanel, and Givenchy.

Her Instagram is a mix of high-fashion campaigns, behind-the-scenes runway moments, and her effortlessly cool street style that fans love to copy. What makes Kendall stand out is her ability to move seamlessly between luxury fashion and casual looks, inspiring millions globally. 

With 286 million followers, Kendall is more than just a model; she’s a global brand, setting trends that dominate both the runway and everyday fashion.

2. Gigi Hadid (@gigihadid) – 76.3M

Instagram Handle	@gigihadid
Followers	76.3 million
Country	USA
Age	30
Primary Niche	Fashion, Lifestyle

Gigi Hadid is more than just a supermodel; she’s a cultural icon with a massive following of over 76 million people. Known for her effortless street style and bold runway presence, Gigi continues to dominate the fashion world. She has worked with brands like Tommy Hilfiger, Maybelline, and Versace, solidifying her reputation as both a model and a style entrepreneur.

On Instagram, fans love her mix of candid mom-life moments and glamorous photoshoots, creating a personal connection. 

Gigi’s influence extends beyond fashion; her voice on social issues and collaborations in design have made her one of the most followed and respected Instagram models of 2025.

3. Georgina Rodriguez (@georginagio) – 70.7M

Instagram Handle	@georginagio
Followers	70.7 million
Country	Spain
Age	31
Primary Niche	Fashion, Lifestyle

Georgina Rodríguez, best known as Cristiano Ronaldo’s partner, has carved out her own identity as a top Instagram model and influencer. 

With over 70 million followers, she blends luxury fashion, fitness, and lifestyle content seamlessly. Georgina often shares glimpses into her glamorous life, from attending red carpet events to traveling the world in style. There is a pregnancy post by Georgia, which is one of the most-liked posts on Instagram.

She collaborates with luxury fashion houses and fitness brands, making her feed a mix of inspiration and aspiration. Beyond modeling, she’s admired for her philanthropy and grounded personality, which connects her to her audience on a deeper level. In 2025, Georgina stands tall as one of the most followed Instagram models in Europe.

4. Bella Hadid (@bellahadid) – 61.1M

Instagram Handle	@bellahadid
Followers	61.1 million
Country	USA
Age	27
Primary Niche	Fashion, Lifestyle

Bella Hadid has built her own empire in the modeling world, independent of her famous sister. With more than 61 million Instagram followers, Bella is known for her edgy looks, bold street style, and unapologetic fashion statements. She has been a muse for Dior, Givenchy, and Balenciaga, often setting trends that others quickly follow. 

Bella’s feed is a mix of high-fashion campaigns, behind-the-scenes shots, and personal glimpses that highlight her authentic personality. Her fearless sense of style and strong voice on social issues make her more than just a model; she’s an influencer shaping culture in 2025.

5. Hailey Bieber (@haileybieber) – 55.5M

Instagram Handle	@haileybieber
Followers	55.4 million
Country	USA
Age	27
Primary Niche	Fashion, Lifestyle

Hailey Bieber boasts 55.4 million followers who love her blend of fashion and personal life updates. Emerging from a famous family, Hailey rose quickly through the runway ranks, now sharing everything from red carpet looks to casual dance videos. 

Her Instagram reflects her vibrant personality and successful ventures like her skincare line, making her an inspiring figure for aspiring influencers.

6. Jannat Zubair Rahmani (@jannatzubair29) – 50.2M

Instagram Handle	@jannatzubair29
Followers	50.2 million
Country	India
Age	23
Primary Niche	Fashion, Entertainment

Jannat Zubair Rahmani has grown her Instagram audience to 50.2 million with her versatile career as a young actress and influencer. Starting as a child star, Jannat balances traditional Indian fashion with modern trends. 

Her feed offers a mix of stunning shoots and candid lifestyle content. She stands out by connecting deeply with a young audience through her authenticity and cultural pride.

7. Chrissy Teigen (@chrissyteigen) – 41.1M

Instagram Handle	@chrissyteigen
Followers	41.1 million
Country	USA
Age	39
Primary Niche	Fashion, Lifestyle, Social Media Personality

Chrissy Teigen has built a 41.1 million-strong Instagram following by blending hilarious, relatable posts with genuine down-to-earth charm. Initially a swimsuit model, she transformed into a beloved social media icon sharing life’s ups and downs alongside glamorous snapshots.

Fans adore her wit, authenticity, and open communication, making her one of the most approachable mega-influencers.

8. Cara Delevingne (@caradelevingne) – 40.1M

Instagram Handle	@caradelevingne
Followers	40.1 million
Country	UK
Age	32
Primary Niche	Fashion, Lifestyle, Activism

Cara Delevingne captivates her 40.1 million followers with a unique blend of bold style and authentic personality. Starting young, Cara quickly rose to supermodel fame with campaigns for top brands and multiple British Fashion Awards.

Her Instagram mixes high-fashion editorials with goofy, candid moments and activism, making her feed both glamorous and deeply personal.

9. Addison Rae (@addisonraee) – 34.1M

Instagram Handle	@addisonraee
Followers	34.1 million
Country	USA
Age	24
Primary Niche	Lifestyle, Entertainment

Addison Rae transitioned from viral TikTok star to Instagram influencer with 34.1 million followers. Famous for dance videos, Addison has successfully broadened her brand into fashion and business, sharing stylish looks and fitness routines.

Her approachable vibe and entrepreneurial spirit inspire many young fans dreaming of social media success.

10. Avneet Kaur (@avneetkaur_13) – 31.6M

Instagram Handle	@avneetkaur_13
Followers	31.6 million
Country	India
Age	25
Primary Niche	Fashion, Entertainment

Avneet Kaur has attracted 31.6 million followers by showcasing a vibrant mix of acting, dancing, and fashion. Starting young in Indian entertainment, Avneet blends cultural pride with contemporary style.

Her Instagram is filled with both traditional Indian attire and trendy looks, making her a leading voice for youth culture in South Asia.

11. Emily Ratajkowski (@emrata) – 28.9M

Instagram Handle	@emrata
Followers	28.9 million
Country	USA
Age	32
Primary Niche	Fashion, Activism

Emily Ratajkowski rose to fame with a viral music video and now commands 28.9 million Instagram followers with a bold mix of glamour and intellect. Known as Emrata, she balances swimsuit shoots, feminist commentary, and entrepreneurial ventures seamlessly.

Emily represents the modern influencer who uses her platform for style and substance alike.

12. Olga Buzova (@buzova86) – 24.4M

Instagram Handle	@buzova86
Followers	24.4 million
Country	Russia
Age	37
Primary Niche	Fashion, Entertainment

Olga Buzova has built a massive following of 24.4 million by blending music, TV, and fashion in her dynamic career.

Starting as a TV host, Olga became an Eastern European icon through social media, sharing everything from glamorous photoshoots to business projects. Her diverse talents and bold style keep her audience captivated.

13. Irina Shayk (@irinashayk) – 23.8M

Instagram Handle	@irinashayk
Followers	23.8 million
Country	Russia
Age	37
Primary Niche	Fashion

Irina Shayk commands 23.8 million Instagram followers with her timeless supermodel elegance. A veteran of runway and magazine covers, Irina’s feed mixes high-fashion glamour with heartfelt personal moments.

Her enduring appeal lies in her authentic blend of beauty and professionalism that continues to resonate worldwide.

14. Taylor Hill (@taylor_hill) – 23.6M

Instagram Handle	@taylor_hill
Followers	23.6 million
Country	USA
Age	26
Primary Niche	Fashion

Taylor Hill has earned 23.6 million followers with her approachable charm and stunning modeling portfolio.

A former Victoria’s Secret Angel, Taylor’s Instagram combines professional shoots and personal life, showcasing a relatable yet glamorous lifestyle. Her natural warmth makes her a favorite among fans and brands alike.

15. Gisele Bundchen  (@gisele) – 22.9M

Instagram Handle	@gisele
Followers	22.9 million
Country	Brazil
Age	43
Primary Niche	Fashion, Wellness

Gisele Bundchen remains a towering figure at 22.9 million followers, famous for her legendary runway career and environmental advocacy.

Gisele’s Instagram shares glimpses of her wellness-focused life, family moments, and passion for sustainability. As a true icon, she inspires followers to embrace grace, purpose, and longevity.

16. Ashley Graham (@ashleygraham) – 21.1M

Instagram Handle	@ashleygraham
Followers	21.1 million
Country	USA
Age	36
Primary Niche	Fashion, Body Positivity

Ashley Graham revolutionizes Instagram with 21.1 million followers through her trailblazing body positivity. A top-plus-size model, Ashley shatters standards with powerful fashion shoots and candid motherhood moments.

Her empowering message and authenticity have made her a beloved role model for millions.

17. Rosie Huntington (@rosiehw) – 20.6M

Instagram Handle	@rosiehw
Followers	20.6 million
Country	UK
Age	37
Primary Niche	Fashion, Lifestyle, Beauty

Rosie Huntington blends British sophistication and entrepreneurial spirit for 20.6 million followers.

Known for her beauty brand and stunning modeling work, Rosie shares a balance of glam photo shoots and personal life. Her transition from model to businesswoman inspires followers seeking style and success.

18. Barbara Palvin (@realbarbarapalvin) – 20.5M

Instagram Handle	@realbarbarapalvin
Followers	20.5 million
Country	Hungary
Age	30
Primary Niche	Fashion

Barbara Palvin charms 20.5 million followers with her mix of high-fashion and playful personality. A Hungarian model and Victoria’s Secret Angel, Barbara perfectly balances campaign shoots with fun, candid moments. Her authentic and friendly vibe creates a loyal global fanbase.

19. Lena Mantler (@lena) – 20.4M

Instagram Handle	@lena
Followers	20.4 million
Country	Germany
Age	29
Primary Niche	Fashion, Digital Content

Lena Mantler and her twin sister built a digital empire with 20.4 million followers, blending creative content and fashion collaborations. From musical.ly stars to influencers, Lena’s Instagram fluctuates between travel, fashion, and personal projects, capturing Gen Z’s attention with authenticity and flair.

20. Candice Swanepoel (@candiceswanepoel) – 19.9M

Instagram Handle	@candiceswanepoel
Followers	19.9 million
Country	South Africa
Age	33
Primary Niche	Fashion, Entrepreneurship

Candice Swanepoel boasts 19.9 million followers, combining South African beauty, fashion, and sustainability. The former Victoria’s Secret Angel balances stunning swimwear campaigns with motherhood and eco-conscious content. Candice is admired for her commitment to meaningful business ventures alongside modeling.

21. Adriana Lima (@adrianalima) – 19.4M

Instagram Handle	@adrianalima
Followers	19.4 million
Country	Brazil
Age	42
Primary Niche	Fashion

Adriana Lima remains a global icon at 19.4 million followers after nearly two decades as a Victoria’s Secret Angel. Adriana’s Instagram features modeling work, fitness, family, and motivational insights. Her grace and reinvention keep her relevant and inspiring across generations.

22. Esha Gupta (@egupta) – 18.6M

Instagram Handle	@egupta
Followers	18.6 million
Country	India
Age	35
Primary Niche	Fashion, Entertainment

Esha Gupta captivates 18.6 million followers with a blend of Bollywood glamour and style. The Indian actress and beauty queen shares fashion, film projects, and red carpet looks, connecting with South Asian audiences. Esha’s versatile content highlights cultural pride and global trends.

23. Noor Stars (@noorstars) – 17.4M

Instagram Handle	@noorstars
Followers	17.4 million
Country	Middle East
Age	30
Primary Niche	Beauty, Lifestyle

Noor Stars has become a leading voice for Arab social media with 17.4 million followers. Bridging traditional values and modern influence, Noor’s feed includes beauty, fashion, and lifestyle content. Her aspirational yet authentic storytelling resonates across the Middle East and beyond.

24. Snejana Onopka (@snejanaonopka15) – 16.9M

Instagram Handle	@snejanaonopka15
Followers	16.9 million
Country	Ukraine
Age	37
Primary Niche	Fashion

Snejana Onopka keeps her 16.9 million followers captivated with editorial sophistication and artistic fashion photography. The Ukrainian model’s Instagram feels like a high-end magazine, appealing to those seeking refined, high-fashion content with an artistic edge.

25. Naomi Campbell (@naomi) – 15.8M

Instagram Handle	@naomi
Followers	15.8 million
Country	UK
Age	53
Primary Niche	Fashion

Naomi Campbell is a fashion legend with 15.8 million followers, whose career spans over three decades. Her Instagram merges glamorous work, philanthropy, and mentorship, showcasing a trailblazer who continues to shape the industry. Naomi’s lasting influence proves that true icons never fade.

Final Thoughts

From Kendall Jenner’s high-fashion dominance to Jannat Zubair’s rise in India, each one brings something unique to the table in 2025.

If you’re looking for daily fashion inspiration, lifestyle tips, or just want to keep up with the most influential personalities online, these are the top Instagram models you need to follow this year. They’re not only shaping style but also setting the tone for what it means to be a modern-day influencer.

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